BeCreative360's Natural Language Processing (NLP) engine, Athena, is an advanced insights software that lets you find the root cause of the problem and spur decisive action from executives down to the frontlines.
BeCreative360’s NLP engine, Athena, humanizes big data so you can understand the sentiments expressed in feedback and improve operations at the location and corporate level.
Monitor sentiment levels from customer feedback to understand your strengths and weaknesses and discover trending topics in your market as a whole.
Easily group relevant keywords into custom categories to measure different areas of your business. Refine customer feedback insights even further with sub-categories.
View sentiment trends by topic, zoom in on specific keywords and adjectives, and put it all in context with verbatim snippets from review text.
With BeCreative360, merge related topics into clusters automatically to improve accuracy. Manually un-merge topics at any time.
Measure review volume, ratings, and sentiment from customer feedback at a location level to identify your highest and lowest performers.
Teach Athena what topics you value by changing topics and keywords to positive or negative, or adding new topics and keywords you want to track.