Articles and Updates

How to optimize business listings on BeCreative360?

BeCreative360 enables you to maintain accurate business listings for all locations across 50+ sites to ensure you’re found easily by your customers. Optimize listings for Google, Facebook and Bing based on their specific requirements and rank higher on search results.

Once you optimize your profile, the information will be automatically shared across the listings, making it easier for your customers to find you.

CUSTOMIZING BUSINESS LISTINGS

When you open a location, you will be able to customize different fields including the core business information, additional information, media, GMB, Facebook, Bing, BeCreative360, other third party listings and more. You can also view the last updated location details, switch between locations and import GMB information.

To switch between the locations, click the location name and select the location you want.

You will also have the ability to import business information from your GMB listing using the ‘Import GMB information’ button on the top right. NOTE: To import the GMB information, make sure you have integrated your GMB profile with BeCreative360.

Now, your business information will be fetched from your Google My Business listing and updated on the ‘Profile’ page.

BUSINESS INFORMATION

This section allows you to update your business name, address, Google map location, service areas, phone number, official email address and website. To edit the information, click on the ‘Pencil’ icon on the top

On the new screen, you will be able to update the information. NOTE: Businesses which do not have a physical address and deliver only services can hide their address in the listing by checking the box under ‘Address’. In this case, you must explicitly enter the services you provide in your area.

IMPORTANT: To represent your business across different locations, you must follow a set of guidelines. It also helps you avoid other problems that could suspend your online business listings. For more information, read the help article: Best practices to update business listings

Here is how your business information shared across your listings:

Business information Shared on
Name, Address, Hide address in listings, Provide service areas, Main phone number, Website Google My Business
Address, Map Marker, Main phone number, Email, Website Facebook
Name, Address, Hide address in listings, Main phone number, Website Bing
Name, Address, Hide address in listings, Provide service areas, Main phone number, Email, Website Other listings
HANDY TIPS
  1. Make sure that your service areas are explicitly mentioned under ‘Address’
  2. Your location should clearly appear on Google Maps. If there is an error in the ZIP code or any other information, the marker may appear inaccurately on Google Maps.
  3. Do not use unnecessary capitalization or special characters in the name
ADDITIONAL INFORMATION

This section allows you to add more information about your business. You will be able to update the year of establishment, time zone, language, payment details, working hours, business status and more. NOTE: A part of this information such as ‘Business hours’ and ‘Status’ will also appear on your Google My Business listing.

Here are different fields you can update on your business profile:

FieldDetails
Year establishedThis shows the year of your business establishment. It will not be shared on Google, Facebook or Bing but on other listings only.
Time zoneIt shows the time zone of your business location. This information will not be shared on any listing.
LanguagesIt allows you to add the languages your business is comfortable with. This information will be shared on a few other listings only.
Business HoursYou can update your regular and special business hours. Regular hours will be shared across all the listings and special hours will be shared on GMB and Bing only.
For more information on how to update the business hours, refer to the help article: How do I update my business hours across listings?
Business StatusIt shows the current status of your business. You can update whether your business is open or permanently closed. This information will be shared on all the listings except a few other listings. NOTE: In case your business is temporarily closed, you will be able to select the reopen date.
ServicesYou can update the services you offer in your business location. Make sure that the services you add here are clear and precise. This information will be shared on Facebook and a few other listings.
KeywordsThis field helps you update the relevant keywords for your business. Your customers can find your business using these keywords. This information will be shared on a few other listings only.
ProductsThis field allows you to mention the products you offer in your business category. This information will be shared on a few other listings only.
Appointment linkThis field allows you to update the URL used for booking an appointment with your business. This link will appear on your Google My Business listing as well. This information will be shared on GMB listings only.
Reservation linkThis field allows you to update the URL used for reserving a table at your restaurant or book a room at your hotel. This link will appear on your Google My Business listing as well. This information will be shared on GMB listings and a few other listings only.
Menu linkThis field allows you to update the link to the menu you serve. This link will appear on your Google My Business listing as well. This information will be shared on GMB listings, Bing and a few other listings only.
Order ahead linkThis field allows you to update the link to the page that allows your customers to place delivery or pick-up orders. This link will appear on your Google My Business listing as well. This information will be shared on GMB listings and a few other listings only.
Payment OptionsThis field allows you to show the payment modes you accept. This information will be shared on GMB listings, Facebook and other listings.
ImpressumThis field allows you to update a statement of ownership to abide by the law in certain countries such as Austria, Germany and Switzerland. This information will be shared on Facebook and a few other listings only.
Additional contact informationThis field allows you to add more contact numbers including a local and a toll-free number. This feature is supported on GMB listings and a few other listings only.
AppsIf your business offers an app, these links will redirect your customers to the app download page. This information will be shared on a few listings only.

COVID-19 UPDATES

This section allows you to post your business updates pertaining to the Covid-19 pandemic on your GMB listing. To post an update, click on the ‘Pencil’ icon. This information will be shared on GMB listings only. Post description will be shared on Facebook as well.

IMPORTANT: Frequent updates may lead to listing suspension. All the updates are reviewed and published on the GMB listing. So, make sure that you do not post unnecessary information on your GMB listing.

Then enter the post description, Covid-19 page link, and the virtual assistance/care page link.

This post will now appear on your GMB listing. NOTE: Every time you post an update, it will appear as a new update on your GMB listing.

MEDIA

This section allows you to update the profile photo, cover photo and other photo and videos gallery. To update the images, follow the below guidelines:

Image typeSupported formatsSupported Resolution/SizeInformation shared on
Profile photoJPG, JPEG, PNG250 X 250pxAll the listings
Cover photoJPG, JPEG, PNG1,640 X 859pxAll the listings except Bing and a few third party listings
Photos galleryJPG, JPEG, PNG250 X 250pxAll the listings except GMB and Facebook
VideosMP4, OGG, OGVMaximum 100 MBOn all the third party listings

GOOGLE MY BUSINESS LISTING

This section allows you to showcase important business information including ‘Google team photo’, ‘Google description’, and more on your Google My Business listing. Here are the important fields you can showcase on Google:

FieldDetails
Google team photoThis field allows you to update your team photo on Google in JPG, JPEG or PNG format. NOTE: Make sure that the minimum image resolution is 250x250 px and size should range from 10KB to 5MB
Store IDThis is the Google store ID to be displayed on your GMB listing.
Google descriptionThis field allows you to update a description within 750 characters, on your Google My Business listing.
Google categoriesThis section allows you to choose a primary category and multiple additional categories your business is into. You can also add the URL to a different website you wish to redirect the customers on the ‘Google Website Override’ field.
Google attributesGoogle attributes can help a business rank higher in search results when their target customers search for businesses in specific categories. You will have the ability to configure your business highlights, accessibility, crowd type, dining options and more based on your business.

The attributes push your GMB listing to the top of search results when your customers search for businesses in the category.

FACEBOOK LISTING

This section allows you to select a business category and description you want to show on Facebook.

BING LISTING

This section allows you to select a business category and description you want to exhibit on Bing. You will be able to select one primary and multiple other categories to represent your business.

OTHER THIRD PARTY LISTINGS

This section allows you to select a primary and other categories needed to fix the third party listings through Yext and Synup. The information added in this section will appear on the third party listings.

SOCIAL PROFILE LINKS

This section allows you to add your social profile URLs on your BeCreative360 review profile. You will be able to add your profile URLs from Google, Facebook, Instagram, Twitter and more.

INTERNAL USE

The information entered in this section is for internal use only. It will not be shared on any public profile. You can enter a nickname for the listing and link your GMB, Facebook and Twitter profile pages.

 
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