We're knee deep in the social media age. Social media platforms like Facebook and Twitter have revolutionized how information is disseminated, and that shapes economics, education, culture... nearly every aspect of human existence. It has, without a doubt, changed the way businesses and services are marketed in the year 2017. Consider this - there are 1.65 BILLION active users of the Facebook platform alone. Put another way, 2 out of every 10 humans on Earth are active Facebook users. Your customers are on social media. Your competitors are on social media. If you are not on social media, you face extinction. Are you ready to dive into social media?
Every business stands to benefit from a healthy social presence in five main ways: increased visibility, new customer attraction, stronger relationships with existing customers, better customer service, and more sales. How can you get those results for your business?
Social media strategy is a complex game that changes and evolves nearly every day. We can’t go too deep in a brief blog post or email, but we can absolutely give you a few quick pointers to get you started on the path towards a rewarding social media presence. You can also contact us social media whizzes at BeCreative360 and we can provide more thorough analysis and put together a comprehensive social media strategy tailored to your business.
Prioritize - There are thousands of social media platforms. For now, focus on Facebook and Twitter. That's where most of your target market will be.
Make Every Post Count - Each post you put up needs to provide value to your audience. It's not just about selling to them. Make sure every post either teaches them something or makes them laugh. This creates goodwill and a sense of community and is more likely to earn better reach and more impressions, and can turn your audience into brand ambassadors.
Use Personal Posts - A quick and extremely effective way to make a connection with your customer base is to humanize your company. Show them the faces that operate your business. Show them events you're participating in. Put up a post when an employee is having a birthday. Of anything you could ever post to social media, I promise you, nothing is more effective as far as getting engagement than personal posts.
Optimize Posting Times - Currently, the golden Facebook posting rule is 'at least once a day, no more than twice a day'. Start by scheduling one post per day between 1 pm and 3 pm, which is generally the time of day when the most people are on Facebook and Twitter. Check Facebook Insights regularly to see what times your audience tends to be the most active with your Pages, and tweak your scheduling plan accordingly.