Thomas Jennings, a free-born New Yorker who became a leader of the abolitionist movement, made his fortune as the inventor of a dry-cleaning process called ?dry scouring.? Born in 1791, Jennings was 30 years old when he received his patent on March 3, 1821 (U.S. patent 3306x), becoming the first African-American inventor to own the rights to his invention.


Thomas Jennings was born in 1791

He started his career as a tailor and eventually opened one of New York?s leading clothing shops. Inspired by frequent requests for cleaning advice, he began researching cleaning solutions. He was 30 years old when he was granted a patent for a dry cleaning process. Tragically, the original patent was lost in a fire. But Jennings process was known to use solvents to clean clothes and heralded in the process now known as dry cleaning.

The first money Thomas Jennings earned from his patent was spent on the legal fees to purchase his family out of slavery. After that, his income went mostly to his abolitionist activities. In 1831, Thomas Jennings became assistant secretary for the First Annual Convention of the People of Color in Philadelphia, PA.

Luckily for Thomas, he filed his patent at the right time. Under the United States patent laws of 1793 and 1836, both slaves and freedman could patent their inventions.

This is a day that has tremendous significance to all of us in the dry cleaning business. The dry cleaning industry has given so much to us, to our families, and to our communities. It?s our day, and it deserves recognition.

Please join us, this and every March 3rd from now until the end of time, in celebrating what BeCreative360 is now declaring to be #NationalDryCleaningDay

NationalDryCleaningDay | Becreative360 | 949-270-1609

The Easy Way to Improve Your SEO

So you’ve claimed your Google listing, post regularly on your Facebook Page, and made your website mobile friendly, but you’re still not showing up in Google’s search results. Don’t fret! This is a common issue we hear at the BeCreative360 command center. While the exact Google search algorithm is purposely hidden by Google itself, we’ve managed to unlock a few key pieces to the equation. Comprehensive social media strategy and positive online reputation are great ways to boost your ranking, and that’s a fact. However, one thing you may not have thought of is fixing your online business listings. Your listings include all the basic data about your business that customers are researching – name, address, phone number, and so on.

Nowadays, 4 out of 5 customers are researching businesses online. The internet is essentially a large directory of business listing sites – you know the main players like Google, Yelp, Yahoo!, and YellowPages already. But did you know there are thousands of other listing sites out there where people can access your business information? That means there are potentially incorrect business listings for your business. 73% of customers say they lose trust in a business when they find incorrect information online. Suffice to say, this is bad.

Not only are erroneous online listings hurting your sales by deterring potential customers, but they’re also hurting your SEO! Search engines are consulting all these various listing sites before aggregating and displaying search results, and every time they register information that doesn’t match up, your search ranking goes down. Think about it this way: would you trust a business with one phone number on their website and a different one on Yelp? Not likely. Google doesn’t either. When Google sees different listing information on different sites, it does not trust your business and therefore won’t recommend to customers in search results.

The solution? Fix your business listings! Standardizing your listing information across the board allows Google to confidently put your business in its top search results. However, that is potentially quite a bit of work. You could spend hours, even days, manually updating your information on every site. Or...you can let us, BeCreative360, take care of it for you with the mere click of a button! Scan your business now for free and see how your listings appear online. Our Business Presence tool will identify any errors and fix them using your correct information so your business listing is consistent across the Internet.

Fix your presence today and watch how your search engine ranking & sales jump! Click here to scan.

How To Measure Facebook Success

Here’s a question. Would you judge the success of your apple orchard by how many oranges are growing? Of course not. You’d judge it based on how many apples it’s growing, as it’s an apple orchard. A few oranges might be nice, but they’re not the goal.

Here’s another question. Would you judge the success of your Facebook Business Page based on how many Likes each post gets? The answer might not be as obvious, but it’s the same - you should not. You should judge it by how much ‘reach’ it’s getting, and overall engagement rates, not merely by post Likes.

Facebook underwent a massive change several years ago. Before this, post Likes were the main measurement of a Facebook Business Page’s success. However, in 2014, Facebook began using an algorithm that filters content and shows a Business Page’s posts to only 2% of it’s overall Page fans. This move nullified the Like as the main indicator of Page success, but many casual Facebook Business Page operators have not caught on to this change even to this day, and are still judging the success of their Business Pages by outdated metrics. This presents an extremely incomplete picture.

So what should you be measuring to accurately judge the success of your Facebook page? Glad you asked.

  1. Facebook Insights. Go to your Facebook Business Page and click on ‘Insights’. You’ll be greeting with a Page Summary detailing Page Views, Post Reach, Engagement Rates, and much, much more. This will paint a significantly more detailed picture of your Facebook Business Page’s return rates.
  2. Reach. Directly from Facebook itself: Facebook reach is the number of unique people who saw your content. It affects every other metric you can track: engagement, likes, comments, clicks and negative feedback. And that's not all. There are different kinds of reach: post, page, organic, viral and paid. Everything on Facebook boils down to reach.
  3. Likes and Shares. We’re not trying to suggest that post Likes don’t count anymore. They do count as engagement, as do post Shares. These just aren’t the singular measurement of success anymore.

Have faith, Facebook Business Page users. A lot of benefit your business gets from Facebook just can’t be measured. Brand recognition, new customer retention rates…you can use Facebook Insights to get a solid idea of your success, but nothing is written in stone. It takes commitment and a bit of faith for a business to be successful on Facebook. So we implore you, don’t judge an apple orchard based on the amount of oranges it’s growing, and don’t judge your Facebook Business Page based solely on the number of Likes your posts get. Use Facebook Insights and get a better picture!

Home ← Older posts
We create for your business to create more business. Let's get started! Call us at 949.270.1609.