The Easy Way to Improve Your SEO

So you’ve claimed your Google listing, post regularly on your Facebook Page, and made your website mobile friendly, but you’re still not showing up in Google’s search results. Don’t fret! This is a common issue we hear at the BeCreative360 command center. While the exact Google search algorithm is purposely hidden by Google itself, we’ve managed to unlock a few key pieces to the equation. Comprehensive social media strategy and positive online reputation are great ways to boost your ranking, and that’s a fact. However, one thing you may not have thought of is fixing your online business listings. Your listings include all the basic data about your business that customers are researching – name, address, phone number, and so on.

Nowadays, 4 out of 5 customers are researching businesses online. The internet is essentially a large directory of business listing sites – you know the main players like Google, Yelp, Yahoo!, and YellowPages already. But did you know there are thousands of other listing sites out there where people can access your business information? That means there are potentially incorrect business listings for your business. 73% of customers say they lose trust in a business when they find incorrect information online. Suffice to say, this is bad.

Not only are erroneous online listings hurting your sales by deterring potential customers, but they’re also hurting your SEO! Search engines are consulting all these various listing sites before aggregating and displaying search results, and every time they register information that doesn’t match up, your search ranking goes down. Think about it this way: would you trust a business with one phone number on their website and a different one on Yelp? Not likely. Google doesn’t either. When Google sees different listing information on different sites, it does not trust your business and therefore won’t recommend to customers in search results.

The solution? Fix your business listings! Standardizing your listing information across the board allows Google to confidently put your business in its top search results. However, that is potentially quite a bit of work. You could spend hours, even days, manually updating your information on every site. Or...you can let us, BeCreative360, take care of it for you with the mere click of a button! Scan your business now for free and see how your listings appear online. Our Business Presence tool will identify any errors and fix them using your correct information so your business listing is consistent across the Internet.

Fix your presence today and watch how your search engine ranking & sales jump! Click here to scan.

How To Measure Facebook Success

Here’s a question. Would you judge the success of your apple orchard by how many oranges are growing? Of course not. You’d judge it based on how many apples it’s growing, as it’s an apple orchard. A few oranges might be nice, but they’re not the goal.

Here’s another question. Would you judge the success of your Facebook Business Page based on how many Likes each post gets? The answer might not be as obvious, but it’s the same - you should not. You should judge it by how much ‘reach’ it’s getting, and overall engagement rates, not merely by post Likes.

Facebook underwent a massive change several years ago. Before this, post Likes were the main measurement of a Facebook Business Page’s success. However, in 2014, Facebook began using an algorithm that filters content and shows a Business Page’s posts to only 2% of it’s overall Page fans. This move nullified the Like as the main indicator of Page success, but many casual Facebook Business Page operators have not caught on to this change even to this day, and are still judging the success of their Business Pages by outdated metrics. This presents an extremely incomplete picture.

So what should you be measuring to accurately judge the success of your Facebook page? Glad you asked.

  1. Facebook Insights. Go to your Facebook Business Page and click on ‘Insights’. You’ll be greeting with a Page Summary detailing Page Views, Post Reach, Engagement Rates, and much, much more. This will paint a significantly more detailed picture of your Facebook Business Page’s return rates.
  2. Reach. Directly from Facebook itself: Facebook reach is the number of unique people who saw your content. It affects every other metric you can track: engagement, likes, comments, clicks and negative feedback. And that's not all. There are different kinds of reach: post, page, organic, viral and paid. Everything on Facebook boils down to reach.
  3. Likes and Shares. We’re not trying to suggest that post Likes don’t count anymore. They do count as engagement, as do post Shares. These just aren’t the singular measurement of success anymore.

Have faith, Facebook Business Page users. A lot of benefit your business gets from Facebook just can’t be measured. Brand recognition, new customer retention rates…you can use Facebook Insights to get a solid idea of your success, but nothing is written in stone. It takes commitment and a bit of faith for a business to be successful on Facebook. So we implore you, don’t judge an apple orchard based on the amount of oranges it’s growing, and don’t judge your Facebook Business Page based solely on the number of Likes your posts get. Use Facebook Insights and get a better picture!

Stand Corrected - Make Sure Your Online Business Listings Match

It’s no secret that in today’s market, your digital presence is everything. What exactly does ‘digital presence’ mean, though? A responsive website and active social media accounts are all essential pieces in your digital presence puzzle, but another key factor is your online business listing. Customers go online to learn basic information about your business: address, phone number, store hours etc. But did you know that 2 out of 3 online listings contain incorrect information?

Presence is defined as ‘being well known in a customer’s mind’. In the same regard, digital presence refers to being found, and more importantly, being found first. Incorrect location information on the internet is detrimental for two main reasons:

  1. Costs Revenue
    The most obvious problem with erroneous listings is revenue loss. When presented with incorrect information online, 73% of people say they lose trust in that business. Put it this way: when a customer dials a phone number for a business, and that phone number that turns out to be wrong, they will not go searching for the correct number. They simply move on to the next business on the list, taking their money with them.
  2. Poor SEO
    Believe it or not, incorrect online listings are harmful to your SEO as well. There are thousands of listing sites on the web, and Google is indexing every single one them. The Google servers can detect even the smallest inconsistencies (the difference between spelling out “Street” and “St.”, for instance) and they penalize your business accordingly by displaying you lower in the search results.

The solution? Try to standardize your business information across all listing sites to ensure your customers find you and to improve your Google ranking. Try our free business scan to see how your business appears online, and contact BeCreative360 about our location management services!

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